A couple of weeks ago we had a lot of fun shooting & styling our newest lookbook. The lookbook features crisp, fresh whites with fine detailing. All styles are meant to be worn as something between sleep & loungewear, something you can comfortably throw on for a Sunday at home, but not feel alarmed if something unexpected pops in! You will find women's sleepwear including nighties, pyjama sets, lounge sets, playsuits and other feminine designs.
After alot of thought, we have decided to change our slogan or 'motto' from 'Live, Love, Sleep' to 'Find Serenity'. The reason for this is because we feel it gives us more direction with our designs and truly is the vision we have when creating the Piyama brand. To me, it means finding a moment in each day, where you can simply take some time out, a 'deep breath' and attempt to release whatever negativity, anxiousness or stress was endured by the day. Everyone wants to sleep well to ensure they are well rested and have enough energy, and by taking the time to relax into a serene-like state, it helps us prepare for a peaceful and calm night's sleep. I believe slipping into some beautiful sleepwear assists us in this journey to find serenity, in our everyday.
You can shop the pieces featured here: